You can’t see hunger. But now you can hear it.

We used innovative recording techniques to create a sound of hunger, with intense radio and an immersive website where users could explore the wide-ranging effects of hunger.

The more you donated online, the quieter the sound became. In the browser, and in the stomachs of WA.

The Sound of Hunger raised more money for hungry people than any previous Foodbank WA winter campaign.

FINALIST Sirens Awards 2021
FINALIST Campaign Brief Awards - Best Radio
FINALIST Campaign Brief Awards - Best Integrated Campaign
WINNER BestAds - Best Radio