Recycling provider Containers for Change launched with an almost-too-ambitious goal. 85% container redemption in two years.

We were set a one year target of 65%.

In the first six months, we passed 75%.

We did it all by combining animation, jazz, beat poetry, and a garbage monster called The Fill, that gorges on the potential in your containers to live another life.

We can beat it, if we don’t feed it.

FINALIST APAC Effies - Insight & strategic thinking
FINALIST APAC Effies - Positive change
FINALIST APAC Effies - Best smaller state campaign