Household Capital is a financial start up in the household loan market – a product with a negative connotation due to predatory lending by major players. The task was to create an ownable visual that reframed using the money you’ve built up in your house to fund your retirement as aspirational. To bring the love.
The TVC and all stills were produced a couple of days before the full COVID lockdown hit, so we had to rapidly reorganise shooting schedules. And because I am a fearless creative, I worked with both animals and children on the one shoot.